Zach Liebler / Product Designer

client work

cherry pick

the shop archive

zero

moment line

vcg

web app

consumer

shopping & commerce

raising $xM seed

Cherry Pick aggregates product listings from popular secondhand marketplaces like Depop, Poshmark, and more to provide a centralized experience for consumers. I worked directly with the founder & CEO, Delaney, from April 2024 through December 2024. Services included: Concept Ideation, Wireframes, UX/UI Design, User Testing, and Prototyping.

view gallery

problem

secondhand experience is fragmented across numerous platforms, validated as the largest pain point in user testing, interviews & surveys.

solution

centralize listings to a single platform with built in gamification to help train personalization & recommendation models while creating a more engaging, centralized experience, and AI-chat & search features to reinforced a curated-to-you experience.

services

concept ideation, wireframes, UX/UI design, user testing & interviews, consumer insights survey, prototype

web app

consumer

internet directory

hiring team & development

The Shop Archive—a brand discovery platform that helps consumers discover the perfect shop by occasion, trait, impact, category & more—started in the iOS Notes App, graduated to a spreadsheet, and will be launching soon as a web app. I worked with the founders, Storey & Gaby, from September 2024 through January 2025. Services included: Concept Ideation, Wireframes, UX/UI Design, User Testing, and Prototype.

view gallery

problem

discovering new brands online, with more than 500,000 of them, requires a lot of time & dedication. even when you do, they can be easy to forget.

solution

create an internet directory, focusing on fashion-forward young women, where they can easily discover brands by category, ocassion, traits, and more. users can also build their own "archive" of brands & create their own curations.

services

concept ideation, wireframes, UX/UI Design, user testing & interviews, prototype

storefront redesign

consumer

eCommerce

currently operating

ZERO is a multi-brand retailer that focuses on creating a space with sustainability as their core value proposition. Each brand accepted into Zero is vetted by their team to ensure that their standards are met for ZERO customers. I worked directly with the founders, Eliana & Brigitte on concept ideation, wireframes, and UX/UI design, and light branding guidance for a redesign on their website.

view gallery

problem

zero engaged cropd to ditch the standard, out-of-the-box shopify storefront look for a new look that better resonates with their target audience & customer base.

solution

create a more unique browsing & shopping experience, with a new feature (search by zip to check who's wearing pieces already in your area) to increase engagement & session length.

services

concept ideation, wireframes, UX/UI design, prototyping

branding

website

real estate & construction

8-figure business currently operating

Moment Line is a luxury design & build general contractor serving the Hilton Head Island, South Carolina market and subsidiary under RCH Construction—an 8-figure business currently in operation. The business was acquired in 2024, and I was engaged by the new owner & COO to handle the branding, and web design & development for Moment Line. We worked together from July 2024 through December 2024.

view gallery

problem

a new, luxury extension of the parent company rerquired an identity built from scratch. the owner did not want a traditional conversion-focused website, but rather a space to showcase their work, process, and identity for warm propsects.

solution

a custom, elevated brand deck that communicates & differentiates their luxury portfolio, extending to a minimalist, experiential website.

services

brand, photography, UX/UI design, framer development, motion design

branding

storefront redesign

Consumer

eCommerce

8-figure business currently operating

Moment Line is a luxury design & build general contractor serving the Hilton Head Island, South Carolina market and subsidiary under RCH Construction—an 8-figure business currently in operation. The business was acquired in 2024, and I was engaged by the new owner & COO to handle the branding, and web design & development for Moment Line. We worked together from July 2024 through December 2024.

view gallery

problem

the brand began to scale quickly and needed a more modern, trustworthy, and professional look.

solution

provided a complete brand overhaul & lifestyle imagery to set the tone for a storefront redesign.

services

branding, wireframes, UX/UI design, framer development, framer <> shopify integration

client work

cherry pick

the shop archive

zero

moment line

vcg

web app

consumer

shopping & commerce

raising $xM seed

Cherry Pick aggregates product listings from popular secondhand marketplaces like Depop, Poshmark, and more to provide a centralized experience for consumers. I worked directly with the founder & CEO, Delaney, from April 2024 through December 2024. Services included: Concept Ideation, Wireframes, UX/UI Design, User Testing, and Prototyping.

view gallery

problem

secondhand experience is fragmented across numerous platforms, validated as the largest pain point in user testing, interviews & surveys.

solution

centralize listings to a single platform with built in gamification to help train personalization & recommendation models while creating a more engaging, centralized experience, and AI-chat & search features to reinforced a curated-to-you experience.

services

concept ideation, wireframes, UX/UI design, user testing & interviews, consumer insights survey, prototype

web app

consumer

internet directory

hiring team & development

The Shop Archive—a brand discovery platform that helps consumers discover the perfect shop by occasion, trait, impact, category & more—started in the iOS Notes App, graduated to a spreadsheet, and will be launching soon as a web app. I worked with the founders, Storey & Gaby, from September 2024 through January 2025. Services included: Concept Ideation, Wireframes, UX/UI Design, User Testing, and Prototype.

view gallery

problem

discovering new brands online, with more than 500,000 of them, requires a lot of time & dedication. even when you do, they can be easy to forget.

solution

create an internet directory, focusing on fashion-forward young women, where they can easily discover brands by category, ocassion, traits, and more. users can also build their own "archive" of brands & create their own curations.

services

concept ideation, wireframes, UX/UI Design, user testing & interviews, prototype

storefront redesign

consumer

eCommerce

currently operating

ZERO is a multi-brand retailer that focuses on creating a space with sustainability as their core value proposition. Each brand accepted into Zero is vetted by their team to ensure that their standards are met for ZERO customers. I worked directly with the founders, Eliana & Brigitte on concept ideation, wireframes, and UX/UI design, and light branding guidance for a redesign on their website.

view gallery

problem

zero engaged cropd to ditch the standard, out-of-the-box shopify storefront look for a new look that better resonates with their target audience & customer base.

solution

create a more unique browsing & shopping experience, with a new feature (search by zip to check who's wearing pieces already in your area) to increase engagement & session length.

services

concept ideation, wireframes, UX/UI design, prototyping

branding

website

real estate & construction

8-figure business currently operating

Moment Line is a luxury design & build general contractor serving the Hilton Head Island, South Carolina market and subsidiary under RCH Construction—an 8-figure business currently in operation. The business was acquired in 2024, and I was engaged by the new owner & COO to handle the branding, and web design & development for Moment Line. We worked together from July 2024 through December 2024.

view gallery

problem

a new, luxury extension of the parent company rerquired an identity built from scratch. the owner did not want a traditional conversion-focused website, but rather a space to showcase their work, process, and identity for warm propsects.

solution

a custom, elevated brand deck that communicates & differentiates their luxury portfolio, extending to a minimalist, experiential website.

services

brand, photography, UX/UI design, framer development, motion design

branding

storefront redesign

Consumer

eCommerce

8-figure business currently operating

Moment Line is a luxury design & build general contractor serving the Hilton Head Island, South Carolina market and subsidiary under RCH Construction—an 8-figure business currently in operation. The business was acquired in 2024, and I was engaged by the new owner & COO to handle the branding, and web design & development for Moment Line. We worked together from July 2024 through December 2024.

view gallery

problem

the brand began to scale quickly and needed a more modern, trustworthy, and professional look.

solution

provided a complete brand overhaul & lifestyle imagery to set the tone for a storefront redesign.

services

branding, wireframes, UX/UI design, framer development, framer <> shopify integration

client work

cherry pick

the shop archive

zero

moment line

vcg

web app

consumer

shopping & commerce

raising $xM seed

Cherry Pick aggregates product listings from popular secondhand marketplaces like Depop, Poshmark, and more to provide a centralized experience for consumers. I worked directly with the founder & CEO, Delaney, from April 2024 through December 2024. Services included: Concept Ideation, Wireframes, UX/UI Design, User Testing, and Prototyping.

view gallery

problem

secondhand experience is fragmented across numerous platforms, validated as the largest pain point in user testing, interviews & surveys.

solution

centralize listings to a single platform with built in gamification to help train personalization & recommendation models while creating a more engaging, centralized experience, and AI-chat & search features to reinforced a curated-to-you experience.

services

concept ideation, wireframes, UX/UI design, user testing & interviews, consumer insights survey, prototype

web app

consumer

internet directory

hiring team & development

The Shop Archive—a brand discovery platform that helps consumers discover the perfect shop by occasion, trait, impact, category & more—started in the iOS Notes App, graduated to a spreadsheet, and will be launching soon as a web app. I worked with the founders, Storey & Gaby, from September 2024 through January 2025. Services included: Concept Ideation, Wireframes, UX/UI Design, User Testing, and Prototype.

view gallery

problem

discovering new brands online, with more than 500,000 of them, requires a lot of time & dedication. even when you do, they can be easy to forget.

solution

create an internet directory, focusing on fashion-forward young women, where they can easily discover brands by category, ocassion, traits, and more. users can also build their own "archive" of brands & create their own curations.

services

concept ideation, wireframes, UX/UI Design, user testing & interviews, prototype

storefront redesign

consumer

eCommerce

currently operating

ZERO is a multi-brand retailer that focuses on creating a space with sustainability as their core value proposition. Each brand accepted into Zero is vetted by their team to ensure that their standards are met for ZERO customers. I worked directly with the founders, Eliana & Brigitte on concept ideation, wireframes, and UX/UI design, and light branding guidance for a redesign on their website.

view gallery

problem

zero engaged cropd to ditch the standard, out-of-the-box shopify storefront look for a new look that better resonates with their target audience & customer base.

solution

create a more unique browsing & shopping experience, with a new feature (search by zip to check who's wearing pieces already in your area) to increase engagement & session length.

services

concept ideation, wireframes, UX/UI design, prototyping

branding

website

real estate & construction

8-figure business currently operating

Moment Line is a luxury design & build general contractor serving the Hilton Head Island, South Carolina market and subsidiary under RCH Construction—an 8-figure business currently in operation. The business was acquired in 2024, and I was engaged by the new owner & COO to handle the branding, and web design & development for Moment Line. We worked together from July 2024 through December 2024.

view gallery

problem

a new, luxury extension of the parent company rerquired an identity built from scratch. the owner did not want a traditional conversion-focused website, but rather a space to showcase their work, process, and identity for warm propsects.

solution

a custom, elevated brand deck that communicates & differentiates their luxury portfolio, extending to a minimalist, experiential website.

services

brand, photography, UX/UI design, framer development, motion design

branding

storefront redesign

Consumer

eCommerce

8-figure business currently operating

Moment Line is a luxury design & build general contractor serving the Hilton Head Island, South Carolina market and subsidiary under RCH Construction—an 8-figure business currently in operation. The business was acquired in 2024, and I was engaged by the new owner & COO to handle the branding, and web design & development for Moment Line. We worked together from July 2024 through December 2024.

view gallery

problem

the brand began to scale quickly and needed a more modern, trustworthy, and professional look.

solution

provided a complete brand overhaul & lifestyle imagery to set the tone for a storefront redesign.

services

branding, wireframes, UX/UI design, framer development, framer <> shopify integration